Limestone CARES
In 2024, Limestone University launched Limestone CARES, a community-wide event focusing on the impact the city of Gaffney has for Limestone and its surrounding community. The event serves as a “thank you” for the tireless work and support for the students and faculty.
The Challenge: The event needed a distinctive logo system and supporting marketing collateral. It was imperative for the visual identity to be unique while still aligning with the university’s existing branding.
Focus Areas: Identity Design, Event Communication, Digital Promotion
Timeline: August 2024 - November 2024 (3 Months)
Software: Illustrator, InDesign, Photoshop
Deliverables: Logo System, Social Media Assets, Print Materials
Role: Lead Graphic Designer in Conjunction with Director of Digital Marketing and VP of Marketing and Communications
Existing Branding Examples
Standard Sub-Branded Logo
Social Media Graphic
Partnering Businesses Flyer
The Solution
I developed a scalable visual system that could function across presentations, signage, social media, and print materials while maintaining consistency with Limestone University's established brand standards.
Limestone Blue
Pantone: PMS 286C
CMYK: 100, 84, 12, 3
RGB: 0, 51, 161
HEX: #0033A1
Limestone Gold
Pantone: PMS 107C
CMYK: 3, 7, 95, 0
RGB: 253, 224, 33
HEX: #FDE021
Midtone Blue
Pantone: PMS 659C
CMYK: 60, 29, 0, 0
RGB: 101, 156, 211
HEX: #659CD3
Results
In its inaugural year, Limestone CARES drew over 75 attendees across three breakout sessions. The identity system set a foundation for future events while providing consistency across various materials.
Reflection
This project reinforced the importance of working within established guidelines while creating visual forms of communications that are approachable, clear, and community focused. Throughout the process, I grew in building flexible identities that go beyond just creating a simple logo.