About the Project
The Gaffney Board of Public Works (BPW) is the local, customer-owned utility provider for Gaffney and Cherokee County, South Carolina. Since 1907, it has been responsible for delivering essential daily services, including electricity, water, and sewer. In 2025, they needed new indoor signage that reflected their branding.
Client: Gaffney Board of Public Works
Software: Adobe Illustrator, Adobe InDesign
Format: Wide Format Printing, Indoor Signage
Challenge: The project required designing signage for different surfaces such as drywall and concrete. Having no official branding guidelines to reference, it was challenging to maintain visual consistency while including all of BPW’s values without affecting the design. The process also required multiple rounds of review and communication with company leadership including late-stage revisions to content, terminology, and visual accuracy.
Solution: I met with leadership and performed a walk-through of the building, taking note of the size and textures of the walls. I concluded that the best use was acrylic signs for the drywall and concrete. For the typography, I didn’t have a guide to follow. However, I used a font that closely matched the sans serif font used in the logo, creating cohesion between the two. Lastly, BPW wanted more design elements rather than just text on a background. Because they serve the Cherokee county area, I traced map graphics of the county and the cities of Blacksburg and Gaffney.